Why Billboards?
Billboards offer compelling advantages over other advertising options
BroadReach
Billboards reach a much larger audience than other mediums due to high vehicle traffic. Many of our boards are seen by over 1 million passengers per month.
Targeted Local Audience
Billboards allow advertisers to reach specific audiences based on location (e.g., placing a billboard near a university or a business district).
24/7Presence
Unlike online or print ads, billboards cannot be closed, blocked, or turned off. They are almost impossible to miss. Rotation of ads is eye-cathing to viewers.
Brand Credibility & Trust
The physical, large-scale nature of billboards conveys legitimacy and stability, often viewed as more trustworthy than online advertising.
Cost-effectivenesss
Billboards offer a lower cost per thousand impressions (CPM) compared to other media, providing a strong return on investment.
Why Digital Billboards?
Digital billboards offer advantages over standard static billboards
Higher Recall
After driving by the same static billboard several times, passersby tend to tune them out. Since digital billboard messages are constantly changing, the message is noticed more and recalled more. A Nielsen study found that digital billboards had a 75% recall rate and that 63% of passersby noticed digital versus only 37% for standard billboards.* *Nielsen Research, Digital Billboard Study 2015
Message Flexibility
Digital billboards enable real-time updates and scheduling, allowing for time-sensitive, dynamic messaging based on weather, time of day, or specific events.
Some Examples
Real Estate
Agents promote listings on a digital billboard. When the listing is sold, a new listing is advertised. This gives the realtor a meaningful differentiator from competitors, which allows them to attract more listings.
Retail
Retailers advertise boxing week sales, Black Friday specials, showcase new products, etc.
Restaurants
Restaurants promote lunch specials with a photo of the food along with promotional price to draw customers in.