EFFECTIVE BILLBOARD DESIGN
Photography : Dockside
Electric Company : TAB ELECTRIC
Fitness :Body By Design
LESS IS MORE *
Plain is best.
Sans Serif fonts are easier to read than serif fonts. A mix of capitals and lower-case letters is usually easier to read than all caps.
Colours should contrast.
Some colour combinations are easy to read quickly and in any light. Others take more effort. Don’t make it hard for the audience.
Make it fun.
Don’t be afraid to use humour or do something crazy if that is appropriate to your brand. The more creative and different your ad is, the more it will get noticed.
Keep it sharp
Your audience only has a few seconds to absorb your message: we will work with you to help keep your message and design focused and sharp.
LESS IS MORE * BE CREATIVE
Five or six words is ideal. Any more than ten is too many.
One photo is better than many.
We will source an image that communicates something important about what you do.
Limit your contact info.
Put your website, phone number or physical address. You can even put no contact information at all: people will google you.
Change it up
Digital billboards are flexible, so use that to your advantage. Change your message regularly. Just adding a different image can make your board feel fresh and new.